Today sees the launch of a new independent market known as Portobello's Premier Farmers & Fine Foods Market.
The market, located at the top of Portobello Road next to the Westway bridge, offers a wide variety of food and products, encouraging traders from different parts of the world to bring their products.
Traders such as Flavours of Spain, German Deli and Polish Deli London will be participating alongside UK traders, thus helping represent London as the premier multi-ethnic capital with the hunger to enjoy different cultures.
Engaging with the local community is also one of the market's aim, where they'll be hoping to host special events such as live music, giving an extra flavour to Notting Hill's already vibrant atmosphere.
Portobello Farmers and Fine Foods Market will run every week between Friday to Sunday and today's launch will include face painting for the kids (and adults!) and wine tasting.