Another local favourite on Portobello Road has been forced to close due to the soaring rent prices and rates in the Notting Hill area.
Kingsland Edwardian Butchers - famous for attracting the likes of David and Samantha Cameron and the Duchess of Cornwall's son, Tom Parker Bowles - has closed after 163 years of business after being threatened with a £1300 rent rate - double the original weekly rent.
Other independent shops have also been gobbled up, such as fair trade coffee shop Progreso and the Travel Bookshop of Notting Hill fame - starring Hugh Grant and Julia Roberts - which was put up for sale in June.
Locals have expressed their concerns about the closure on Twitter, with @TraceyHtastes tweeting that she was: "sad that my local Kingsland Butchery has closed" and @jesúsmontero remarking that he "didn't see it coming."
A spokesperson for landlord Octavia Housing said: "We made no formal application to increase the rent, which had not gone up since 2005. But it is a commercial asset and we need that money to run our charitable activities such as our elderly day care centre in the borough."
Portobello Road has come under a lot of change over the past years with many chain stores setting up shop such as Starbucks, Tesco's and Subway, sparking fears that the iconic road may lose its identity and become another generic clone high street, prompting locals starting the Save the Portobello Market campaign.
Local Marion Gettleson will be at the Portobello Pop-Up cinema on 28 July to discuss and help support the campaign, so get down to the microplex to donate and express your support to save Portobello Market. You can also follow the campaign on Facebook too.