For the purpose of the Data Protection Act 1998 (the "Act"), Media Street Apps Limited is the data controller. We are registered in England and Wales under company number 06760310 and we have our registered office at 6-7 Ludgate Square, London, EC4M 7AS. Our nominated representative for the purpose of the Act is Jonathan Lloyd (jl (at) mediastreetapp.com).
We may collect and process the following data about you:
We may collect information about your computer (including, where available, your IP address, operating system and browser type) for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
For the same reason, we may obtain information about your general Internet usage of the Websites by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve the Websites and to deliver a better and more personalised service. They enable us:
All information you provide to us is stored on our secure servers.
Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Websites; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
We use information held about you in the following ways:
We may also use your data, to provide you with information about goods and services which may be of interest to you and we may contact you about these by post, telephone, e-mail and SMS. This includes promoting local business, covering local community issues and providing you with the latest shopping information in the area.
We will only contact you by electronic means (e-mail or SMS) with information about products and services if you have consented to general contact by electronic means.
If you do not want us to use your data in this way, please tick the relevant box situated on the form from which we collect your data (the "Registration Forms").
We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.
We may disclose your personal information to third parties:
You have the right to ask us not to process your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the Registration Forms. You can also exercise the right at any time by contacting us at 6-7 Ludgate Square, London, EC4M 7AS or marketing (at) mediastreetapp.com.
The Websites may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites may have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.
Media Street Apps Limited, 6-7 Ludgate Square, London, EC4M 7AS or
marketing (at) mediastreetapp.com